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Frida Ahlvarsson, the founder of Ahlvar, wanted to create that perfect blouse that you can wear together with a pair of black trousers and high heels.  A timeless blouse that is neither too cute nor too ladylike. That is sensual without overdoing it.
The brands main focus is blouses. Feminine blouses with unique seams and cuts to mess it up and to renounce from the plain, sweet and noble.
The goal is that it should feel well executed but also uncomplicated and easy to carry. A timeless collection with the perfect balance between wearable and unique.