Ida Sjöstedt, one of the most well-known fashion brands in Sweden started out in 2001.
Her style consists of feminine clothes with lots of lace and delicate details, and has been labeled as "tasteful kitsch" which broke with classic Scandinavian style.
The collection is based on beautiful dresses, blouses skirts and more, to dressing riot girls, fairytale princesses and everyone else in between.
The brand has won numerous awards in the Swedish fashion industry.